Word invention by a student
Unfortunately, we have almost gotten used to using Anglicisms for new facts that came with the facts in the country. But there is no law of nature that prevents us from naming innovations in German. It's the same with happy hour. When asked about good usable Germanizations, a student at the Alanus University invented the nice word "hour of favor". That's what it is: reduced prices grant us a favor at a certain hour. It may be the cause of our joy. But the joy is only the result of the favor shown to us. That's why the hour of favor is even more appropriate than happy hour. Quite apart from the fact that the noble old word favor is much more valuable than "happy".
Source: Encyclopedia of Beautiful Words | Roland Kaehlbrandt and Walter Kramer
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